Advertising & kid's nutrition
a webquest
By Donalyn Vaughn
 
 
 Objectives 
 
Mission:  You have been chosen to participate on a panel to design and implement a new advertising campaign for healthy kids' breakfast foods.  Your job is to research popular breakfast foods, and the tactics used by the companies who produce them to sell them to kids.  Before you can design your campaign, though, you need to learn a little about  the importance of breakfast, what makes a breakfast nutritious, and how companies use advertising to sell their products to kids.

Task 1:  Make a list of your top five breakfast foods.  What do you like about these foods?  Do these foods give you energy in the morning?  Do you have a crash and burn time a couple of hours after breakfast (do you get sleepy, have trouble concentrating)?  Why or why not?
Using the links below, analyze your breakfast choices.  Are they good choices?  Why? Why not?  What is the sugar content of your favorite breakfast food?
 
 
 Wake up to healthy start 
 Breakfast Breakdown 
 Best and Worst 
 Cereal Facts 
 

Task 2:  Using the food pyramid, and the links below, come up with the ideal breakfast.  You may use the "Build a meal" link to check the nutrition of your choices.
 
 

Food Pyramid
 How to pick a cereal 
Build a meal
 Put pyramid to work 
 

Task 3:  In Canada, advertisers have to follow rules when aiming products at children.  Using the link provided print the rules advertisers are supposed to follow when advertising to kids.  The next step will have to be done at home.  While watching television, check out ten commercials aimed at kids.  How do American advertisers stack up?  Which of Canada's rules are commonly broken by American advertisers?  Should America adopt similar rules for advertising aimed at children?  Why?  Why not?
 

 
 Canadian Advertising Rules 
 

Task 4:  Using the links provided, see how companies market their products toward children.  Do you think these marketing strategies work?  Do you think they are fair?
 
 

 Secret to reaching kids with ads 
  Advertising Language 
 Kids and Commercialism 
 

Task 5:  Using what you have learned, design a Power Point Ad Campaign designed to get kids to eat a healthy breakfast.

Reflect:
Just how influential are commericals in your life?  Do you have to have the latest, newest sugary confection you saw advertised during your favorite cartoon?  Does Harry Potter's presence on a Coke bottle make Coke more appealing than Pepsi?  Analyze your own buying habits.  Be honest.  Do you believe that you have been swayed by advertisers?  Is this a good thing or a bad thing?  Be prepared to discuss this and effectively debate your position.

Just for Kicks:  Take the cereal character quiz   HERE
 

 
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